AI VENTURE BUILDERMT/05 · Sauces
Shelf presence engineered from the bottle up.
A bold packaging family and retail-to-social brand language that makes flavour instantly legible without losing craft credibility.
The venture story
A product range designed as a commercial platform.
Matt’s needed to work as a dependable everyday flavour brand and as a scalable FMCG family. That meant making each bottle easy to choose while protecting a consistent masterbrand.
The portfolio moves from tomato and chilli sauces to sweet, spicy and Korean-style soya sauces, with each variant anchored by a common bottle and label architecture.
The range is structured for retail, grocery, convenience, restaurants, cafés, catering, hospitality, food-service supply, e-commerce and export.
Rich food photography, appetite-led motion and strong colour blocking make flavour immediate in a fast retail scan and rewarding in longer-form content.
The challenge
Finding the clearest strategic opening.
The range needed to communicate flavour quickly in a busy retail environment while retaining the warmth and confidence of a crafted sauce brand.
The response
One connected system, designed to move.
- 01Built a bottle and label architecture around fast flavour recognition.
- 02Balanced bold shelf codes with a grounded product story.
- 03Extended the system into retail, campaign and social applications.
Campaign system
One visual language, expressed across every customer moment.
A curated view of the product, range and campaign artwork—built to remain recognisable from a fast mobile scroll to the retail shelf.
More from the campaign
Full-length campaign cuts.
Press play to watch each complete film and explore the campaign in motion.
Built as a system
Outcome